20
Dec
On one side, there’s the thrill of exploring new creative heights; on the other, the fear of leaving behind the readers who made you successful in the first place. The good news? Genre-hopping isn’t an impossible act. With planning and a hint of courage, you really can transition between genres without leaving your audience behind. First things first—if you’re thinking about a genre shift, consider whether a pen name might help. Contrary to popular belief, pen names aren’t about hiding and secret identities; they’re a practical marketing tactic. The goal? Segment your readers and make it easier for them to…