Consistent Content

The holy grail of content creation. Every “how to market your book” guide swears by it. Every social media expert will chant it. But : there’s a fine line between being consistent and being that author who posts about their book like it’s the only thing standing between them and the world ending. Creating content as an author is tough, and doing it consistently? Even tougher. Let’s start with a truth bomb: forcing content is like forcing someone to laugh at a dad joke. If your post starts with “I didn’t really know what to say, but here goes...”, take…